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Ledger

Increase brand awareness

Focusing on education to build an understanding of their new Ledger Nano X

Case Study

When you’re trying to change the way humans interact with the world of finance, optimizing your crypto advertising strategy is a key part of the process. Even if you have one of the best product in the world, if nobody knows about it, it may as well not exist. So to help boost peoples awareness and knowledge about Ledgers products and services, Platinum Crypto Academy for their unique connection to traders and investors in the space.

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The Company

Ledger is without a doubt one of the worlds leading developers in hardware wallet technology developing hardware wallet technology that provides the highest level of security for crypto assets. Ledgers products combine a Secure Element and a proprietary OS designed specifically to protect your assets. Ledger hardware wallets empower you with the ownership and control of your private keys.

The Company

Ledger is without a doubt one of the worlds leading developers in hardware wallet technology developing hardware wallet technology that provides the highest level of security for crypto assets. Ledgers products combine a Secure Element and a proprietary OS designed specifically to protect your assets. Ledger hardware wallets empower you with the ownership and control of your private keys.

The Execution

Ledger used Platinum Crypto Academy educational angle to drive interest and engagement to their products, creating multiple variants of creatives that would be shown to our client's subscribers and followers in a single campaign. The tailored solution allowed Ledger and Platinum Crypto Academy to fine-tune the approach as needed on the fly without interrupting the ad campaign.

Their crypto ad campaign initially began with long-form content pieces, targetting our weekly investor report 'Cryptonaire Weekly' with over 300,000 weekly subscribers. With such a targeted audience and informative approach, the quality of crypto traffic acquisition and conversions was excellent.

Traffic/engagement was immediate across all forms of exposure, Email campaign, Social posts, Cryptonaire Weekly and of course on our website. 

Blogs

1-Page Ads

Infographics

Email Campaigns

Feature Cover

The Execution

Ledger used Platinum Crypto Academy educational angle to drive interest and engagement to their products, creating multiple variants of creatives that would be shown to our client's subscribers and followers in a single campaign. The tailored solution allowed Ledger and Platinum Crypto Academy to fine-tune the approach as needed on the fly without interrupting the ad campaign.

Their crypto ad campaign initially began with long-form content pieces, targetting our weekly investor report 'Cryptonaire Weekly' with over 300,000 weekly subscribers. With such a targeted audience and informative approach, the quality of crypto traffic acquisition and conversions was excellent.

Traffic/engagement was immediate across all forms of exposure, Email campaign, Social posts, Cryptonaire Weekly and of course on our website. 

Blogs

1-Page Ads

Infographics

Email Campaigns

Feature Cover

Results

With just short of 9765 traffic generated in under a week of ledgers first content being released, Ledger saw stellar results from their campaign with Platinum Crypto Academy's advertising services. The fine-tuning and assistance from our end ensured maximum performance and the best results possible.

“Ledger will continue to invest in resources that will allow the next generation of crypto users to educate themselves with high-quality content”, said Pascal Gauthier, CEO of Ledger. “The Platinum Crypto Academy has done a marvellous job educating the public about the crypto-financial freedom movement. This partnership aligns with our values to make crypto simple, accessible, and easier to navigate.”

Results

With just short of 9765 traffic generated in under a week of ledgers first content being released, Ledger saw stellar results from their campaign with Platinum Crypto Academy's advertising services. The fine-tuning and assistance from our end ensured maximum performance and the best results possible.

“Ledger will continue to invest in resources that will allow the next generation of crypto users to educate themselves with high-quality content”, said Pascal Gauthier, CEO of Ledger. “The Platinum Crypto Academy has done a marvellous job educating the public about the crypto-financial freedom movement. This partnership aligns with our values to make crypto simple, accessible, and easier to navigate.”