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Ledger

Ledger

Increase brand awareness

Focusing on education to build an understanding of their new Ledger Nano X

Case Study

When you’re trying to change the way humans interact with the world of finance, optimizing your crypto advertising strategy is a key part of the process. Even if you have one of the best product in the world, if nobody knows about it, it may as well not exist. So to help boost peoples awareness and knowledge about Ledgers products and services, Platinum Crypto Academy for their unique connection to traders and investors in the space.

The Company

Ledger is without a doubt one of the worlds leading developers in hardware wallet technology developing hardware wallet technology that provides the highest level of security for crypto assets. Ledgers products combine a Secure Element and a proprietary OS designed specifically to protect your assets. Ledger hardware wallets empower you with the ownership and control of your private keys.

The Execution

Ledger used Platinum Crypto Academy educational angle to drive interest and engagement to their products, creating multiple variants of creatives that would be shown to our client's subscribers and followers in a single campaign. The tailored solution allowed Ledger and Platinum Crypto Academy to fine-tune the approach as needed on the fly without interrupting the ad campaign.

Their crypto ad campaign initially began with long-form content pieces, targetting our weekly investor report 'Cryptonaire Weekly' with over 300,000 weekly subscribers. With such a targeted audience and informative approach, the quality of crypto traffic acquisition and conversions was excellent.

Traffic/engagement was immediate across all forms of exposure, Email campaign, Social posts, Cryptonaire Weekly and of course on our website. 


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Articles Published

Magazine Covers

Results

With just short of 9765 traffic generated in under a week of ledgers first content being released, Ledger saw stellar results from their campaign with Platinum Crypto Academy's advertising services. The fine-tuning and assistance from our end ensured maximum performance and the best results possible.

“Ledger will continue to invest in resources that will allow the next generation of crypto users to educate themselves with high-quality content”, said Pascal Gauthier, CEO of Ledger. “The Platinum Crypto Academy has done a marvellous job educating the public about the crypto-financial freedom movement. This partnership aligns with our values to make crypto simple, accessible, and easier to navigate.”

Our Process

Onboarding Call

Including an introduction from a project manager to your new team of designers, copywriters and an operations lead. The goal is to centralise all current content, media and graphics to create a strategy focused on delivering results specific your needs.

Copy & Design

Before any work is completed full content and design briefs will be presented by your project manager to be agreed upon and discussed to ensure the key messages are being considered in approving your draft before the team get to work.

Content Publication

Full copy proofing and link tracking will be enabled, so both parties are able to check validate and monitor the progress of all content released. We take your brand guidelines seriously, our experienced team are at hand to offer support at all stages. 

Sign Off

Before any work is published there is one final step to get a written sign off for publication, we will not publish any type of content without final approval on the work. Supporting you is a team you can trust and rely to effectively delivery your message. 

Reporting & Analysis

Analysis and review is a very important part of any exposure campaign, we take it very seriously. Adapting and tweaking campaigns dynamically ensures the success of working with us, communicating regularly throughout with all stakeholders.

Trusted Clients

Creating long & trusted relationships with our Partners, Members and Crypto Communities.

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