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The Wise Token

Increase understanding of their Defi Solution

Educate and direct CTA's for their capital raise

Case Study

Although a chance of making 1000X or even doubling an investment with a brand new crypto project is understood by many to be exceedingly challenging, people do invest and people look for the best organisation or new Crypto company to get behind.

At the same time, at Platinum Crypto Academy we understand that for a crypto ad campaign to turn into a success, we must look deep into what moves people to click and engage.

One of the main factors in the crypto space is trust and fairness. Too many times you hear of rogue projects Rug pulling their followers or exit scamming or simply not delivering what they set out to. Therefore, trust, fairness and transparency became our main focus and just like a magnet, started to attract the right people to a new Revolutionising approach to crypto Defi, The Wise Token. This case study will unfold the steps we made to create an effective ad campaign that provided results within the wise tokens 50 day raise period.

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The Company

WISE is an innovative cryptocurrency designed to be a highly secure store of value that can be easily staked to earn trustless interest. Like bonds, certificates of deposit, and time deposit bank accounts, longer stakes provide higher yields. WISE is essentially an Ethereum Bond, which uses the Time Value of Money principle to lock up ETH at a given price per WISE.

WISE is an innovative cryptocurrency designed to be a highly secure store of value that can be easily staked to earn trustless interest. Like bonds, certificates of deposit, and time deposit bank accounts, longer stakes provide higher yields. WISE is essentially an Ethereum Bond, which uses the Time Value of Money principle to lock up ETH at a given price per WISE.

The Execution

Platinum Crypto Academy smallest contract package is 30days in length, we started work with The Wise Token a month before their capital raise officially started. We started with our long for a content strategy to try to educate and build awareness around the value of locked liquidity and the concepts that make WISE unique and very compelling.

We created and designed Infographics, 1-page ads designs and email campaigns to support this educated boost.

Blogs

1 page advertisements

Infographics

Email campaigns

Results

By concentrating on the most effective verticals and keeping an informative and educational tone within all the content we released we have found at the End of the 50 days 52,780 were raised in this period. As the ad campaign progressed with time and the Wise Token name and brand image became known to the crypto audience, one new registration from a single source turned into two and then 10. By this time, we started to see daily injections of ETH into the capital raise pool in the hundreds and almost 1000 ETH in one day. The key aspects which we focused on paid off:-

Creation of brand awareness
Eliminating the ineffective and concentrating on productive exposure verticals.
continual exposure from an informative perspective rather than simply buy this token marketing which is seen everywhere.
Providing anlylicatical and thought-provoking aspect to the content drove engagement.
As a result of the campaign extension mentioned above the overall results were extremely pleasing and whilst we cannot take full credit for the total amount raised we are very proud to have been a part of this process from beginning to end.